7 mistakes most commonly made when writing a press release

1.       Lack of proper research.

2.       Don't assume anything.  Your reader may not know what it is they are getting, lay out the specifics for them.

3.        Don't belittle or talk down to anyone.  While number 2 says to be specific with what you are writing, don't write in a condescending manner, which almost always ends in a delete from the reader.  Assume they are not a total idiot.

4.        Don't oversell your product or service.

5.        Don't over-write or bloat the release.  A press release is not an article, it's meant to be informative and easily digestible; keep the fluff to a minimum and focus on the details that pertain to the service or product

6.        Do write a clever subject line.   Be creative and to the point with the subject line.

7.        Don't jump the gun with sending your release.  Wait until you have all the facts, specifics and proper information for the contents within, then send it.  You're better off sitting on a release for a few days then sending it out missing crucial information.