There Is No Free Lunch.

There Is No Free Lunch.

It is an old saying and I totally agree with this. In early 1980s, I was a part of social camps, the so-called free health checkup camps and one day Dr mansoor Hassan who recently got Padmashri from Lucknow came to Delhi for one of our conferences and asked me what I do. I said politely that I do a lot of  free work. He started smiling. The smile was mysterious and I asked him why did he smile. He said that there is no free lunch.

He said charity means anything which is done without disclosing who is doing it. The time we disclose a charity, it is give and take. The only thing you do in charity is that you do not take money but you do take back a lot of other things like satisfaction, blessings, happiness, image building, pride and ego. So never get excited that you are doing a free charity because there is never a free lunch.

He said that a satisfied customer of yours will talk good about you to ten people. If you hire somebody to talk good about you to ten people, he or she will charge money. You are saving money as the one has received free service from you will talk god about you ten people. The
real charity is charity done in silence.

An unsatisfied customer is ten times more dangerous than a satisfied customer. In every industry, you find so many people unsatisfied and most of us tend to ignore them or will argue back on them and make them more unsatisfied. There is a fundamental law of marketing that
one satisfied customer will talk about you to ten people and one unsatisfied customer will talk against you to hundred people.

Therefore, always use the policy of not making your customer unsatisfied.

By criticizing, condemning and complaining, you create dissatisfaction. A person who is dissatisfied has only two options to calm down either he accepts an apology or he satisfies his ego by talking to hundred people against the person with whom he or she is angry.

People are unsatisfied when you waste their time or their expectations are not met. Remember the 3C: never Condemn, never Complain and never criticize people and situation  in any service industry.